West End Casino Long Branch Nj


This is one of the oldest remaining life savingstations. These stations were equipped with line cannons and assisted inrescues of grounded ships stranded in storms.
This building is currently located on the north end of the Takanassee Beach Clubwhich is in threat of being razed for a residential developmentproject.
It doesn't have to be. Fight to have this building preserved as a shoremuseum for our city, regardless of what may be constructed on the rest of thesite.

Borough of West Long Branch 965 Broadway, West Long Branch, NJ 07764 Phone: (732) 229-1756 Fax: (732) 571-9185 Website Disclaimer. Adler & Associates is a full service architectural firm based in West Long Branch, New Jersey. We provide a full spectrum of professional services from the initial discovery session and No-Fee Consultation through project completion, working closely with our clients and engaging them throughout the process.


This is a rare view of the Hollywood Avenue TrainStation located off Brighton Avenue where the bank is today.
This view is looking from Brighton Avenue south toward HollywoodAvenue.


This view of the Hollywood Train Station is fromthe intersection of Brighton Avenue and the tracks looking towardFoodtown.

  • WEST END 75 Brighton Avenue. Long Branch, NJ 07740 (732) 229-9600 RED BANK 17 West Front Street. Red Bank, NJ 07701 (732) 345-0100 PROVIDENCE.
  • Not all of Long Branch’s history is tied to upscale visitors. There’s also a long-standing competition between two hot-dog rivals that has embedded itself deep in the local consciousness. Max’s Bar & Grill and WindMill Hot Dogs are both located in Long Branch’s West End, a part of town that has none of the glitz of Pier Village.


This view of the Hollywood Train Station is lookingfrom John Guire Co. toward the Foodtown parking lot.
Postmark Dated November 6, 1906 from Florence, Italy.


This is Brighton Avenue looking west from what istoday Ocean Avenue. The only remaining building from this photo isthe little gray store to the right where an antique dealer is today. DatedMarch 12, 1907.


This is Brighton Avenue looking west from what istoday Ocean Avenue.


This is Brighton Avenue looking east from SecondAvenue. You can see the old trolley tracks running down SecondAvenue.

West End Casino Long Branch Nj


This view is looking northeast from where the entranceto the old West End theater is today.

West End Casino Long Branch Nj


One of my favorites. A photo view from theJohnson's Club looking across the park down Brighton to the ocean long beforethe Takanassee was built as show below.


Looking east, this image shows a rare view of the'Casino' at the boardwalk and Brighton Avenue as seen below. The twobuildings on the left still exist next to the ice cream shoptoday.


This is the Casino in West End located at the beachon the south side of Brighton Avenue.


This is the intersection of Cedar Avenue and GreensAvenue looking east. The card is dated May 19th, 1898 and waspostmarked August 24th, 1900.


This is looking east down Cedar Avenue from therailroad tracks. Dated August 26th, 1908.

West End Casino Long Branch Nj Entertainment


A rare view of the trolley tracks which were locatedwhere the alley next to Foodtown is today. This view is looking southtoward Cedar Avenue. To the right you can see the new train tracks wherethey remain today. Dated October 7, 1907.


Looking west down Cedar Avenue from the railroadtracks.


This is Cedar Avenue and Hoey Avenue lookingsoutheast.
(It used to be nice with trees.)


This is a rare original photo of the Hollywood Hotellocated on the south side of Cedar Avenue just west of the railroad tracks.


Looking west on old Ocean Avenue near the boardwalkshowing the West End Cottages on the left and The Takanassee Hotel on theright.


Looking south from the Takanassee Hotel showingthe locations of the West End Cottages on the left, the Johnson Club on theright where the theater is today, and the Rothenberg Building behind whereIlvento's was.


The Johnson Club faced Ocean Avenue between WestEnd Court and Brighton Avenue. See its variations below.


The Russian Eagle in the building once called theJohnson Club.


The Rothenberg Building.


This is one of my favorites, dated 1904. This viewis from the corner of what is now a gas station. On the block to the leftyou can see the back of the Johnson Club. In the distance you can see thetop of the West End Cottages. The building to the right was the home of 'ThomasBarham Heating and Tinning' at 651 Second Avenue where the 'Second to NoneSalon' is today. In the foreground you can see where the old trolleytracks turn off Second Avenue toward Foodtown which would be behind you fromhere.

West End Casino Long Branch Nj


Postmarked September 3rd, 1906, thisis an older view of the intersection of Old Ocean Avenue and Brighton Avenuelooking north.


This Ocean Avenue looking north towardBrighton Avenue.
Seen here from left to right is the Rothenberg Building, the Johnson's Club, theTilford building, the Takanassee and the candy shop.


This is Takanassee Lake, dated August 23,1907.


'Hollywood' The estate of John Hoey.

West End Casino Long Branch Nj Concerts


This is a view of the gardens of the Hoey Estatewhich was north of Cedar Avenue.

Music credit: 'Easy Winners', ScottJoplin, Composer


Back to HistoricViews Index

These are not actuallymy property. These were lent to me by a friend and I thank himgreatly. He's not mentioned here because I don't want everyone calling himfor copies!

This is how most peopleremember the old 'fishing pier' before it was home to Pat C's HauntedMansion and Amusement Park. Actually, this is only about ¼ of theoriginal length of the pier from when it was built. You cansee the racetrack and stadium in the footprint where the 'new' casinostood. Look to the right and you can see the faint remains of the originalapproach to the old casino and garden.

On Ocean Avenue to thesouth (that's left), we see the 'New Atlantic Hotel' on the corner ofPavillion Avenue. In the center is the 'Riviera a/k/a Ocean PlazaHotel' between Morris Avenue and Melrose Terrace. In the upper leftwe see the original 'Monmouth Medical Center' with the northwing still under construction.

This view Ocean Avenuefrom North Bath Avenue to Pavillion Avenue shows the detail of recent stormdamage to the boardwalk. Aside from the absence of the 'New AtlanticHotel', many of the oceanfront properties pictured here remain unchangedtoday from Bath Avenue to the Marine Gardens Apartments. This is the areadesignated by redevelopment as 'Beachfront South'. All of thesehomes will soon be taken for new construction.

West end casino long branch nj entertainment

This view is OceanAvenue from Cottage Place to North Bath Avenue. On the left is the'Hotel Vendome.' On the northwest corner of Ocean Avenueand South Bath Avenue is the footprint and old walkways to the 'ScarboroHotel.' In the center is the much depicted 'HearnEstate.' The original gate house can clearly be seen on South BathAvenue where Ocean Blvd. passes through today. A long section of theestate wall remains preserved behind several homes on Second Avenue, south ofBath Avenue.

This view of OceanAvenue is from just south of Sternberger Avenue to West End Avenue on the farleft. A lot of good friends are missing from this image. On the farleft is the 'West End Casino' with its dual pools. To the rightof that is the 'Harbor Island Spa.' Look at that beautifulVictorian home where the 'Imperial House' condo highrise istoday. On the southwest corner of Brighton Avenue and Ocean Avenue is theold footprint and walkways to the site of the 'Johnson Club' where thepark is today (finally, a change that was actually an improvement!) The'West End Cottages' and 'Hotel Takanassee' are just faintghosts in the dirt. Farther west on Brighton Avenue the 'BrightonHotel' can be seen where the 'Bank of New York' is today. On the railroad tracks at the end of West End Court is the 'Hollywood TrainStation' located where the Foodtown parking lot is today. Look up inthe upper left corner and you can see the 'Hollywood Hotel' on thesouthwest corner of Cedar Avenue and Hoey Avenue.

Here we see the original'San Alfonse Retreat House' in addition to the 'West EndCasino', 'Harbor Island Spa' , 'Brighton Hotel' , theHollywood train station and several large estate homes that no longer exist.

The intersection ofOcean Avenue and Lincoln Avenues. Curious if that huge ' H'carved in that lawn was a heliport.

Looks odd without allthe trees! In the foreground, the 'Ranch.' The oldwaterworks was on the lake just west of the tracks. And in the upperright, the 'Hollywood Hotel.'

Looking east, in theupper left is the 'Hollywood Hotel.' Dominating theforeground, quality, post-war shack Cape Cods. I wonder if they were allpainted the same color.

Great view of theMonmouth Medical Center still under construction. To the left, the ThirdAvenue train station with an ornate structure on the north end of the rail roadproperty.

The intersection ofBroadway, Norwood Avenue and Bath Avenues looking east.